My Name is Fatme’ Kayed, born and raised in Dubai – I hold an MBA from Hult international business school – I am working as a Business Development Director for an animation production house for the last eight years, and I enter my ninth year with the same company.
My essential skills . . .
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18 months program for EMBA was started by September 2018 and graduated by May 7
Work & Experience
Business Development Director
Lead all areas of sales and marketing, including new marketing and sales packages, market analysis, digital marketing campaigns, and product launches. Monitor new business opportunities with a view to position the company’s business resource and growth capability accordingly. Manage multiple teams to improve sales and deliver innovative solutions. • Headed multiple aspects of project management to negotiate, close, and manage projects of $5M in revenue. • Developed strategic plans and led Innovation ideas to acquire projects in the GCC region worth $ 3M in revenue. • Actively involved in content strategy development/execution with delivery to broadcaster work of $1.3M and OTT (Over the Top) platform worth of $0.3M in revenue. • Negotiated and coordinated deals with F&B & Apparels manufacture for animation IP’s in the market with an average percentage from 4% to 10%. • Oversaw social responsibility projects and events customization packages to deliver messages to society. • Boosted YoY sales by 15% to 25% through new lines of business and implemented strategies to maintain sales.
Delivered high-quality consultancy service and designed KPI’s for continuous business growth. Performed analysis and benchmarking to identify optimal solutions and meet diverse business needs. Restructured the content department by working in collaboration with cross-functional teams. Structured the production department for exclusive channels. • Increased subscriptions by 35% and sales by 20% through innovative solutions and sales process optimization. • Planned and established three customized channels labelled with MY-HD, first Arabic documentary for a pay-tv platform, kids cartoon channel, and drama. • Promoted platform packages by developing and implementing effective marketing and advertising campaigns.
Content Acquisition Manager
Spearheaded all areas of content management, including new content R&D, strategy execution, content campaigns, and platform content analysis. Managed product launching/positioning and played a key role as an active launching team member for the Mobile TV platform. Created mobile TV advertising campaigns and sponsors packages, as well as promoted Mobile TV platform content. • Founded customized mobile TV channels for DU in UAE Digi and Maxis in Malaysia worth of $9M in revenue. • Successfully negotiated, closed, and managed high-value content deals worth $8M in business revenue. • Headed content strategy development and execution for New Media Technology platforms, which increased subscription by 32%. • Boosted revenue by implemented marketing strategies and improving customer base, while achieving a 35% increase in the target market and exceeding the set target for market share for one product to over 55%. • Generated advertising for the Mobile TV customized channel worth $250K in revenue from each channel. • Led multiple innovative ideas, which resulted in acquiring projects in the EMEA region worth $8M in revenue.